Drawing
on the lack of unified definition of the business model (BM), this research
attempts to compare the BM concept with similar business and managerial
concepts that have dominated business and management literature. The purpose is
to justify its primacy and wide acceptance in the business vocabulary. The
authors define an integrative framework that underscores the centrality of the
notion of value and captures the BM’s key components without constraining it to
a specific field of research or industry. One of the key contributions of this
research is to provide a wide-ranging definition of the BM that addresses the
main dimensions of the value creation process and that can be shared and
accepted by the business community regardless of perception, understanding, or
theoretical anchoring.
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