A Study on Perceived Service Quality of IDEA Cellular Ltd. - A Case Study on Factor Analysis

Idea Cellular's history dates back to the year 1995, when it was incorporated as Birla Communication services, the company entered into a joint venture with Grasim Industries and the global telecom giant AT&T. The same year, its name was changed to Birla AT&T Communications Limited. A merger with Tata Cellular Limited took place in 2000. In 2002, the company created the brand ‘Idea' and changed its name to Idea Cellular Limited. The same year it launched operations in Delhi and crossed the one million subscriber base; in 2005, it crossed the subscriber base of five million. In 2006, the Tata Group transferred all its shares to the Aditya Birla Group and the group became the largest shareholder in the company. In 2007, Idea came with an IPO and got listed on the bourses - the same year it reached the subscriber base of 20 million.

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