Product Designing through Conjoint Analysis and Curve Fitting of Financial Data: A Case of Birla Tyres

This case study focuses on the product designing of domestic bias tyres of trucks and bus. There are some attributes of tyres by which potential customers are focusing on these attributes but by taking the most significant attributes like “Application”, “After sales service” and “Rim size” and using the conjoint analysis technique the best combination has been selected. For financial data the curve fitting method of least square of straight line parabolic curve methods are applied for forecasting for the next 10 years and the comparative study also carried out for managerial implication of this company.

Website: https://www.arjonline.org/business-and-management/american-research-journal-of-business-and-management/