This study identifies characteristics that positively affect entrepreneurial intention. To do so, the study COMPARES personality traits with work values. Socio-demographic and educational characteristics act as control variables. The sample comprises 1210 public university students. Hierarchical regression analysis serves to test the hypotheses. Results show that personality traits affect entrepreneurial intention more than work values do.
Website: http://www.arjonline.org/business-and-management/american-research-journal-of-business-and-management/
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